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Here are some questions to ask yourself:
What are your primary website objectives? How are you currently making money?
What percentage of your current revenues are being made from the internet?
Who are your biggest competitors?
What previous marketing has had the best Return on Investment for you?
What is your current Conversion Rate?
What have you already tried online?
What is the average visitor worth to your company?
These are all questions that are extremely important to understand because without them I cannot effectively improve your business. I pride myself on being results oriented and I focus on delivering data that my clients can both understand and interpret effectively.