Category Archives: Marketing

Launch of Highly Relevant's Website

Highly Relevant Website

Highly Relevant is officially open for business! It’s been a few months in the making, but my team and I have made a lot of progress in the short weeks of working together in Los Angeles. The site is up, thanks to help in part to Patrice Lowe of Design Plow, and the logo is being made by Koren Nelson Design.

Please take a look at www.highlyrelevant.com and let me know what you think! All constructive criticism is welcome.

Targeting HIspanics in a Down Economy

As the year begins, it’s hard not to have a conversation regarding the country’s economic situation. We see firsthand the slashing of budgets and brands by marketers looking for ways to weather the storm. As many in the industry know, when brands tighten their belts, Hispanic budgets are usually the first to go. I would argue that marketing to Hispanics gives a brand the most bang for its buck — which should sound pretty attractive in tough economic times.
Spanish-Language Marketing: Targeting Hispanics in Recession – The Big Tent – Advertising Age

Personal Branding Tips From the King of Tech and Ju from FutureDeliveryTV

My first experience of FutureDeliveryTV is of this video, in which their co-founder Jun gives some insight into personal branding. The video is a great beginner and intermediate guide on using social media to brand yourself.

In one of Future DeliveryTv’s latest videos, our own Sean Percival of Tsavo, The King of LA Tech, is interviewed at our headquarters in Santa Monica. In the video, Sean discusses how having your own website is important to branding yourself. This is one of the first things I learned from Sean and the reason I began this amazing blog.