All posts by Rex

About Rex

Rex has been in the thick of Search Engine Optimization (SEO), WordPress SEO, Social Media Marketing and Online Reputation Management since 2005. Prior to starting Highly Relevant, Rex was a Senior New Media Manager at Tsavo Media — where he was responsible for bringing over one million hits to the Daymix Network of Tsavo Media – as well as a Client Account Manager at DONE! SEO.

Google Hot Trends and Insights

http://blogoscoped.com/files/google-hot-trends-1-large.png
Google Hot Trends is a measurement of Google search trends. It is similar to Google Trends and Google Zeitgeist, except that it is updated multiple times per day.
google-trends-web20

The service does not measure the absolute popularity of search terms, but, instead, Hot Trends looks for terms that have rapidly gained popularity relative to their previous rank. I use the data often in my projects.

For instance, Google Engineers have admitted that 50% of searches each month are new phrase and word combinations. That’s why its easy to come up formulas to predict
future keywords and get top ranking for them!

Take topics such as

1. (public figure name) + good morning america/today
show/arrested/performance

2. a seasonal keyword such as (awards show) +
date/performers/nominations/public figure name/start time

3. (sporting event) + date/mvp/start time/death/injury/lineup/winner

4. (holiday/yearly cultural event) + date

6. (tv/reality show) + winner/celebrity name

Google launched the Hot trends service in May of 2007, and it can be found on the Web at www.google.com/trends/hottrends

I’ll leave you with a Trends video tutorial from the 30 Day Internet Marketing Challenge on monetizing this goldmine offered by Google.


Also check out Google Insights, another tool that’s insightful into web searchers ongoing searching habit.

Google Now Allows Webmasters to Specify Preferred URL's

Carpe diem on any duplicate content worries: we now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version.
Official Google Webmaster Central Blog: Specify your canonical