Just like last year, Google is pushed out a New Years PageRank Update. In Mid December SEroundtable.com reported PageRank shifts or penalties, and now there are widespread reports of a PageRank update in the Google Toolbar.

Toolbar Pagerank was last updated in October, and even though many SEO’s look at it as a badge of honor, its always lagging behind, does not determine ranking, and too many people obsess over it.

Then again, for those who saw their Pagerank Toolbar go up, congrats. Highlyrelevant.com’s is now a Pagerank of 3!