Thanks to Matt Cutts, there is better info on SEO out in the universe. I love how he has offered the presentation to the public and even allowed his actual powerpoint deck to be downloaded.
If you want to know what I know, browse the slideshow and watch the presentation when you have time.

Highly Relevant is officially open for business! It’s been a few months in the making, but my team and I have made a lot of progress in the short weeks of working together in Los Angeles. The site is up, thanks to help in part to Patrice Lowe of Design Plow, and the logo is being made by Koren Nelson Design.
Please take a look at www.highlyrelevant.com and let me know what you think! All constructive criticism is welcome.