Targeting HIspanics in a Down Economy

As the year begins, it’s hard not to have a conversation regarding the country’s economic situation. We see firsthand the slashing of budgets and brands by marketers looking for ways to weather the storm. As many in the industry know, when brands tighten their belts, Hispanic budgets are usually the first to go. I would argue that marketing to Hispanics gives a brand the most bang for its buck — which should sound pretty attractive in tough economic times.
Spanish-Language Marketing: Targeting Hispanics in Recession – The Big Tent – Advertising Age