The numbers are astonishing. YouTube gets more searches than Yahoo. About 100 million people watched videos on YouTube in October, and the average viewer watched 92 videos that month.
eMarketer just reported that video is the number one tactic that US marketers will be focusing on in 2009. According to the story, “Marketers in the US will take a closer look at online video in 2009, according to a survey conducted in December 2008 by PermissionTV. More than two-thirds of respondents said they would focus their budgets on online video this year.”
-Marketers Eye Online Video for 2009 – eMarketer
Google is now producing universal search results, which is a blend of content. What this means is that the Google search results page is no longer a list of 10 web page links; it now includes videos, news articles, blog posts, images, and more. In turn, this means that SEO isnt just about tweaking your web site; its about creating and optimizing whatever forms of content make sense for your business and industry. In 2009 and beyone, if youre not doing video marketing, chances are your competition will be.
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Rex, Thanks for mentioning the PermissionTV study. We think there’s a lot of valuable information in it for 2009. You can view the full report at http://www.permissiontv.com/survey
You may also be interested in our weekly livecast on Thursday’s at 3pm EST. We talk all about online video and it’s various uses. Check it out at http://www.permissiontv.com/live