Below is an interview I gave on social media trends that I thought I’d share with those who may have not seen it. At the time it was the most socially shared expert interview series for Business2Community.
Let me preface this interview with my stated understanding of ‘social media’ by comparing it to Hollywood. Both industries are very influential on our society, sometimes for the good and sometimes the not so good. At the top, you have the superstars, Brad Pitt and Angelina Jolie. These are the mega successful darlings of Hollywood who seemed to become famous overnight and managed to stay there. In the social media world, these superstars look like Groupon and Facebook. They inspire countless entrepreneurs to try their hand at their own internet ventures.
The middle tier actors are companies like mine, “Highly Relevant”, who supply the tools and know-how for social media, much like set designers and producers help produce films. Your character actors are social media celebrities like Neal Schaeffer, Sean Percival or Matthew Arevalo, who have thousands of followers and influence a small niche of fans. And of course tying it altogether are the studios, or Venture Capital firms.
1. How did you get your start in the industry?
My father was a big influence on me. Even though he was older, he was into zeitgeist so he helped me build my own computer, introduced me to new technologies like RSS and ultimately sites like.del.ici.us. I became obsessed with online marketing when I started an import/export business in 2005 and needed to get customers cheaply, so we focused on SEO. We quickly switched my business to online marketing consulting and luckily my business partner was also a computer science major, so it all just worked out well.
Read more at http://www.business2community.com/expert-interviews/6-questions-on-social-media-with-rex-freiberger-051675