Below is an interview I gave on social media trends that I thought I’d share with those who may have not seen it. At the time it was the most socially shared expert interview series for Business2Community.
Let me preface this interview with my stated understanding of ‘social media’ by comparing it to Hollywood. Both industries are very influential on our society, sometimes for the good and sometimes the not so good. At the top, you have the superstars, Brad Pitt and Angelina Jolie. These are the mega successful darlings of Hollywood who seemed to become famous overnight and managed to stay there. In the social media world, these superstars look like Groupon and Facebook. They inspire countless entrepreneurs to try their hand at their own internet ventures.
The middle tier actors are companies like mine, “Highly Relevant”, who supply the tools and know-how for social media, much like set designers and producers help produce films. Your character actors are social media celebrities like Neal Schaeffer, Sean Percival or Matthew Arevalo, who have thousands of followers and influence a small niche of fans. And of course tying it altogether are the studios, or Venture Capital firms.
1. How did you get your start in the industry?
My father was a big influence on me. Even though he was older, he was into zeitgeist so he helped me build my own computer, introduced me to new technologies like RSS and ultimately sites like.del.ici.us. I became obsessed with online marketing when I started an import/export business in 2005 and needed to get customers cheaply, so we focused on SEO. We quickly switched my business to online marketing consulting and luckily my business partner was also a computer science major, so it all just worked out well.
Read more at http://www.business2community.com/expert-interviews/6-questions-on-social-media-with-rex-freiberger-051675
I’ll be presenting a 15 to 20 min presentation and taking part in the expert panel. Since I am an entrepreneur myself, I will be talking about my own experiences and how social media helped grow my business. You should join if you want to know more about how to develop and implement a new media marketing strategy.
Recently I worked with Docstoc to produce a series of videos on SEO. I’m happy to announce that yours truly is featured in their iPhone and iPad app, which is now the #1 app for SEO in the iTunes store.
Download the app today, and check out the section “Advanced SEO” where I discuss tips and tricks to improve your SEO performance.
In this video from the Expert Video Series from DocStoc, I share some tips and suggestions for improving the conversion rate of an ecommerce website. Typically, a conversion is when a web visitor performs a specific action on a website, and in the case of e-Commerce, it means purchasing a product. A conversion rate is the percentage of how many people tpyically convert, so if 1 out of every 100 purchase a product, your conversion rate is 1%.
1% is the typical conversion rate of websites, but tweaking parts of the site layout, including critical purchase paths such as the checkout, can increase this number and therefore a business’ revenue. Enjoy the tips.
One Page Checkout – Multiple page checkouts increases the possibility of user dropping out so combine this final step into one page that’s easy to complete.
Trust symbols – Even though people buy online, they still think about credibility. these need to be placed in the header of the site, and the very start of the checkout page and near the add to cart button. From my experience, i’ve seen lots of sites add the conversion rate
One call to action on the home page – generally home page has multiple calls to action, users get distracted, they will go to some other link. If you look at Amazon – the way its laid out, the most important part is clearly targeted, in this case its the kindle.
Lastly, study from the consumer prospect, what is most important to them in your market, and place this deal center in the site.